Ways to Grow Loyalty for Building Product Brands

Ways to Grow Loyalty for Building Product Brands

While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and...
What Crayola can teach building product brands

What Crayola can teach building product brands

Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds...
Eight Ways to Future-Proof Your Building Product Brand

Eight Ways to Future-Proof Your Building Product Brand

It’s easy to get lulled into complacency when the housing industry is at the top of its game. In fact, The National Association of Realtors Affordability Index, which looks at three key metrics — home prices, mortgage...
How to Make your Building Product Brand into a Superhero

How to Make your Building Product Brand into a Superhero

As summer approaches, so does blockbuster movie season — and as our friends at Marvel and DC know — Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto...
The Moment Makes the Brand

The Moment Makes the Brand

Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here — after all, their main competitor is headquartered right in our own...