It’s early January, 2018. The time of year that ushers in a slew of blogs and articles making predictions about the year to come. Some of those predictions will turn out to be correct. Many will not. In fact, the only thing that can be accurately predicted...
Customers are more hesitant to put their faith in brands. It begs the question: how can customers trust brands when the relationship is one-sided? The answer is: they can’t. As such, authentic brands have emerged as the envy of corporate leaders worldwide. If...
Welcome to the Kleber & Associates blog! Here’s the latest on Changing Times…Looking Ahead at 2013 How nostalgic is the time. Five years ago this week, I was at Countrywide Financial presenting our integrated marketing campaign. What a surprise that...
Welcome to the Kleber & Associates blog! Here’s the latest on Brands Digging Deeper for Success What does online content and social media participation mean if you’re not measuring it? Sure, it gets your name out there, you may notice the number of...
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...
