When developing a content marketing strategy, it’s all too easy to limit content to the usual suspects – for example, blog posts, case studies, white papers and social media posts. While these are all great ways to get your brand’s message out to...
The state of public relations (PR) and marketing is in a constant state of flux — and in direct correlation to the change in public perceptions, attitudes, and behaviors. Social media and mobile communications have created a wealth of new opportunities for...
What is Content Marketing? The concept behind content marketing is relatively easy to grasp. By producing and publishing content that has value, you will engage with potential customers on a level above and beyond simple advertising or direct marketing. The real key...
You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
Welcome to the Kleber & Associates blog! Here’s the latest on Why We’re Joining Google+ I’ve watched Google+ very closely since it launched in July last year. I joined the new social network as soon as my invitation arrived. But like most people,...
