Marketing is harder than it looks. Whether it’s for home products, toothpaste or cat food, a simple idea could take months, even years to cultivate. Each year, companies spend millions of dollars trying to convince consumers to choose their products services...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products with the Grateful Dead Lessons Learned from an Unforgettable Band It’s not everyday that marketing efforts are deemed highly successful. Moreover, it’s not...
A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick...
Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other...
What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product...
