Two brands that support the home buying process are trying their best to stand out this year. When you’re a company whose product or service — is literally interchangeable with your competitors’ — you have to work really hard to stand out....
Can it be… that the post-pandemic world is really approaching? Just this March, we were all scouring the aisles of our local grocery stores for toilet paper. Do we even remember the BeforeTimes when people used...
Most everyone has heard of a challenger brand. Think about IKEA. The Swedish company that single-handedly transformed the designer furniture space when they created a brand that offered accessible, flat-pack furniture for a highly affordable price. Or Airbnb, who...
Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is...
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...
