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What Crayola can teach building product brands

What Crayola can teach building product brands

Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds...
The Best Social Strategy for Your Building Product Brand

The Best Social Strategy for Your Building Product Brand

Since our last economic cycle — and the resulting great recession —  it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument...
The Moment Makes the Brand

The Moment Makes the Brand

Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here — after all, their main competitor is headquartered right in our own...
How Building Product Brands Can Leverage Testimonials

How Building Product Brands Can Leverage Testimonials

Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study...