Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds...
Since our last economic cycle — and the resulting great recession — it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument...
Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here — after all, their main competitor is headquartered right in our own...
While brands like yours have traditionally focused marketing efforts on Facebook and Instagram…Pinterest has rapidly evolved into a powerful platform that can be leveraged to differentiate Building Product Brands from competition. And Pinterest continues to...
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study...
Northann Corp Secures European Patent for Revolutionary 3D Printing Embossing Technology, Focused on Home Improvement Industry with Benchwick Subsidiary
@NorthernCorp #NorthernCorp #3dPrinting
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