Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention....
The exorbitant popularity of social media has given people all over the world a voice like never before. As demonstrated by the face off between Ashton Kutcher and CNN for the most Twitter followers, one individual can literally have more perceived influence than an...
