In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And...
Audiences today are more knowledgeable and more demanding than ever before. They’re more quality conscious and much more value conscious. They are also more skeptical. More questioning. And, yes, less trusting. To trust your messaging, audiences must first trust...
In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...
Welcome to the Kleber & Associates blog! The New Marketing Home Products Reality: It’s Nifty To Be Thrifty. Here’s the latest … As marketers, we’re faced with a new consumer reality. We’re seeing a more pragmatic...
