The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players… including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the...
In the old days, back before smart phones and caller ID, when your phone rang you picked it up — and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
