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To Rebrand… or Not to Rebrand a Building Product

To Rebrand… or Not to Rebrand a Building Product

Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea… and many companies do it unnecessarily. You may have heard that social media giant Facebook — undoubtedly one of the most powerful, successful...
Audience Segmentation Tips For Building Product Brands

Audience Segmentation Tips For Building Product Brands

As the old saying goes, you can’t be all things to all people. The same concept holds true for brands. Each type of audience requires a different approach and often, different content. Developing, presenting and monitoring these unique messages… are at...