Educating Consumers Through Showroom Experiences

Educating Consumers Through Showroom Experiences

Not long ago, we wrote about iconic fashion brand Gucci and their Gucci Garden Galleria. Since then, it seems like the whole building products industry has gone showroom mad! To recap, we came down largely in favor of Gucci’s approach. They’re a brand with...
Want to reach your trade audiences? Try telling them a story

Want to reach your trade audiences? Try telling them a story

Storytelling is all the rage these days, and for good reason. Marketers are realizing the power of telling a story to humanize their brands, connect with consumers, and stand out from the competition. That’s fine for consumers, but when you need to communicate...
Avoiding Social Media Fails for Building Products

Avoiding Social Media Fails for Building Products

When it comes to social media and popular culture, building products brands don’t live in such a high-stakes world like consumer brands. But in a way, that makes it even more dangerous, because your guard is down. A building materials company may not command the...