“Whatever home means to you, we’ll help you find it.” This powerful tagline to Zillow’s new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that...
Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know...
Contractors – the backbone of building material manufacturers. For all the gloss and glamour of architects and showrooms, there’s the contractor… in the trenches doing the work and wrangling the installer. But within this segment, several...
You can blame it on Hollywood’s March 2015 release of the movie, “The Big Short,” which served as a reminder of the housing bubble collapse built on greed and faulty loans. And because the housing crisis is still running raw in our veins, the...
Customers are more hesitant to put their faith in brands. It begs the question: how can customers trust brands when the relationship is one-sided? The answer is: they can’t. As such, authentic brands have emerged as the envy of corporate leaders worldwide. If...
