You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the...
Welcome to the Kleber & Associates blog! Here’s the latest on Changing Times…Looking Ahead at 2013 How nostalgic is the time. Five years ago this week, I was at Countrywide Financial presenting our integrated marketing campaign. What a surprise that...
JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling...
Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players… advertising execs! With well over...
