Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design...
Understanding customer intent is the holy grail for businesses across all sectors… including the builder products industry. Artificial Intelligence stands poised today, to revolutionize how brands connect with their customers… providing unprecedented...
The NFL’s CMO, Chief Marketing Officer, Tim Ellis has an important responsibility: to improve the brand perception of the NFL. Under his direction, the league has begun to draw attention to its philanthropic work aimed at influencing how audiences perceive...
Now more than ever, building product brands face a unique challenge: remaining both culturally relevant – and indispensable – to audiences. As expectations continue to grow, communities will demand more than mere functional solutions. Instead, top...
While marketing will continue to evolve, one shift remains on an upward trajectory: influencer marketing is no longer merely a trend… it’s a fundamental strategy. Recently, Unilever announced a significant pivot, allocating 50% of its brand marketing...
