You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not...
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s...
Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design...
Understanding customer intent is the holy grail for businesses across all sectors… including the builder products industry. Artificial Intelligence stands poised today, to revolutionize how brands connect with their customers… providing unprecedented...
The NFL’s CMO, Chief Marketing Officer, Tim Ellis has an important responsibility: to improve the brand perception of the NFL. Under his direction, the league has begun to draw attention to its philanthropic work aimed at influencing how audiences perceive...
