What Matters Now: 43 Days and The Home Depot

What Matters Now: 43 Days and The Home Depot

The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
How to Boost Engagement For Building Product Brands

How to Boost Engagement For Building Product Brands

In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...
The Home Depot: Outdoor Living in Focus

The Home Depot: Outdoor Living in Focus

Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
How to Achieve Remote Team Success for Building Product Brands

How to Achieve Remote Team Success for Building Product Brands

At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country — in fact — across the globe. Navigating multiple times zones and distributed work force members...
Barbie Movie Lessons for Building Product Brands

Barbie Movie Lessons for Building Product Brands

If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The...