When it comes to building material sales, effective product marketing is the cornerstone of success. It’s the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content...
When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection,...
No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that...
The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
