Often referred to as desk research – or discovery – a brand audit is an essential process. In fact, it’s a priority exercise to ensure sales & marketing alignment for construction product manufacturers. What’s more, the opportunity is...
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s...
Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn’t just about introducing something new… it’s about establishing expanded market presence and...
Understanding customer intent is the holy grail for businesses across all sectors… including the builder products industry. Artificial Intelligence stands poised today, to revolutionize how brands connect with their customers… providing unprecedented...
The question hangs in the air like dust at a demolition site: “Is SEO dead in building products marketing?” With the rise of AI-powered platforms like ChatGPT, Perplexity and Genesis… it’s a question that marketing leaders, sales executives,...
