In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted...
As we enter Q2, influencer marketing continues to grow – as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently...
When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10...
The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
