Healthier Spaces for a Healthier Bottom Line

Healthier Spaces for a Healthier Bottom Line

With residential and commercial construction starts on the rise and the economy in an upswing, things are looking up for the construction industry. At the same time, there is a growing awareness of the impacts of building materials and furnishings on health and the...
Can Experiential Retailing Work For Building Products? 

Can Experiential Retailing Work For Building Products? 

It’s no secret that brick-and-mortar retailers are suffering at the hands of e-commerce giants like Amazon and…well, it’s pretty much just Amazon. Some brands are finding a way to fight back.  By providing experiences no website can offer. ...
Q3 Building Products Outlook | GlassBuild Show Report

Q3 Building Products Outlook | GlassBuild Show Report

While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Getting Inside Your Customers’ Heads

Getting Inside Your Customers’ Heads

Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...