In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started...
While ‘Clever’ Wins the Super Bowl…Building Products Marketers Should Be SmartWhen It Comes To Influencer Marketing Last year, Solo Stove – the brand of innovative smokeless firepits – unveiled a partnership with hip hop artist and noted...
The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not… and attempting to reach a higher caliber of customers. Perhaps it’s to bend to...
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
