How to Address Diversity in Your Building Product Brand

How to Address Diversity in Your Building Product Brand

The US construction industry has a diversity problem. Currently, just 6% of construction workers are Black. And Asians make up a mere 2%. Women account for 10.9%… even though they are approximately half of all the employed people in the country....

CertainTeed® to co-sponsor HCAC Gala & Brilliance Awards

August 3 gala will celebrate the achievements of Hispanic and minority contractors in the Carolinas (RALEIGH, N.C.)  — CertainTeed, a leading North American brand of exterior and interior building products, will serve as a co-sponsor of the 2018 Hispanic...
Presidential Candidates: Who’s Best for the Housing Industry?

Presidential Candidates: Who’s Best for the Housing Industry?

The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history...

Regulation and Innovation Affect Marketing Home Products

The landscape of America is changing. Major modifications in our nation’s building codes have altered the way homes and communities are being designed and constructed. Those who are marketing home products have no doubt seen this national paradigm shift...