Marketing to One of Your Most Influential Customers

Marketing to One of Your Most Influential Customers

It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
How to find Influencers for Building Product Brands

How to find Influencers for Building Product Brands

Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...