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  • ABOUT
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    • Public Relations
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The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”

The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”

Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
The Two Lead Generation Content Pieces that your Building Products Business must have to Remain Competitive

The Two Lead Generation Content Pieces that your Building Products Business must have to Remain Competitive

Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game… for all of your marketing activities, how much...
8 High-Impact Content Strategies to Give Your Building Materials Blog a World-class Upgrade

8 High-Impact Content Strategies to Give Your Building Materials Blog a World-class Upgrade

When it comes to establishing a building products blog that works for your brand, strategy is everything. If you’re ready to create a blog that does some seriously heavy lifting, we’re ready to show you the elements you need in place to give your content...
KLEBER & ASSOCIATES NAMED AGENCY OF RECORD FOR BOTH GAMA SONIC AND THE MARBLE INSTITUTE OF AMERICA + THE BUILDING STONE INSTITUTE

KLEBER & ASSOCIATES NAMED AGENCY OF RECORD FOR BOTH GAMA SONIC AND THE MARBLE INSTITUTE OF AMERICA + THE BUILDING STONE INSTITUTE

ATLANTA (May 25, 2016) – As the economy re-gains traction for construction and housing starts, two national companies have named Atlanta-based Kleber & Associates (K&A) as their marketing agency of record across multiple marketing services. The selection...
The Kleber Critique: No Tricks… Authentic Advertising Is the Magic

The Kleber Critique: No Tricks… Authentic Advertising Is the Magic

Over the last decade, there has been a major shift among businesses to be more authentic – to be more real, more human and more relatable. This involves less talking at people, and is more about having a conversation with them. Advertising is no longer about...
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