The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a...
In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...
When developing a content marketing strategy, it’s all too easy to limit content to the usual suspects – for example, blog posts, case studies, white papers and social media posts. While these are all great ways to get your brand’s message out to...
Maya Angelou has many poignant quotes, but the one that’s our favorite is, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Why? Because it goes against the tendency to simply...
3 Recommendations for Maintaining a Clean Customer Database Every building products company should start thinking like a media company. That’s a topic we’ve covered on more than one occasion… most recently when we discussed the idea of how brands can...
