CertainTeed® to co-sponsor HCAC Gala & Brilliance Awards

August 3 gala will celebrate the achievements of Hispanic and minority contractors in the Carolinas (RALEIGH, N.C.)  — CertainTeed, a leading North American brand of exterior and interior building products, will serve as a co-sponsor of the 2018 Hispanic...
How Contractor Loyalty Programs Win More Than Loyalty

How Contractor Loyalty Programs Win More Than Loyalty

Contractor loyalty programs are quickly becoming tried-and-true marketing techniques for B2C brands and retailers. Programs like Amazon Prime are showing their power to win repeat business. But for building products manufacturers, it’s a slightly different...
Contractor Marketing: Roll Up Your Sleeves

Contractor Marketing: Roll Up Your Sleeves

Contractors – the backbone of building material manufacturers. For all the gloss and glamour of architects and showrooms, there’s the contractor… in the trenches doing the work and wrangling the installer. But within this segment, several...