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Consumers Prefer Brick-and-Mortar Retail. What Should You Do About It?

Consumers Prefer Brick-and-Mortar Retail. What Should You Do About It?

A few articles recently point to some interesting trends in consumer behavior, indicating a continued preference for good, old-fashioned retail shopping over e-commerce. But it’s not quite that simple, and there are some interesting lessons for building products...
The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”

The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”

Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
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