Ways to Grow Loyalty for Building Product Brands

Ways to Grow Loyalty for Building Product Brands

While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and...
Building Customer Affinity – All You Need is Love…

Building Customer Affinity – All You Need is Love…

Every audience has favorite brands – the companies and products they return to on a regular basis, simply because the brand offers reliable, high quality products and exemplary customer service.  In response, savvy brand marketers have learned that offering...
Measuring Customer Intent in Your Building Products

Measuring Customer Intent in Your Building Products

If you don’t measure it, did it happen? Recent research claims that only eight percent of consumers reported being “very satisfied” with promotional emails. Honestly, we’re surprised it’s that high. Email has been around for decades, and...
The Power to Give Building Products Customers More Time

The Power to Give Building Products Customers More Time

“Alexa, order me a truckload of three-quarter-inch OSB.” At first, the Amazon Echo, Google Home, and similar voice-activated assistants seemed like a bit of a novelty, allowing consumers to get the latest news, listen to music, and maybe even play a game...