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How Brands Can Use Journalism To Reach Their Customers

How Brands Can Use Journalism To Reach Their Customers

It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it...
How and How Not To Use Technology to Reach Consumers

How and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...