While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions… where...
Even before COVID-19 hit our shores, much of American commerce has been trending toward digital purchases. According to recent U.S. Department of Commerce quarterly e-commerce figures, consumers spent $602 billion online with U.S. merchants in 2019… up 15...
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly,...
Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the...
The purpose of a landing page is to create an opportunity to “convert” a prospect into a customer by expanding upon the promise made in an advertisement or link – driving the prospect to take a specific action. Just as with a website, creating a...
