Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an...
Welcome to the Kleber & Associates blog! Here’s the latest on Taking Your Brand Social It may seem like everyone is aboard the social media train (and they probably are). But just because everyone else is doing it – should your brand go social...
Welcome to the Kleber & Associates blog! Here’s the latest on Social Media: Where Are You Going? Imagine for a moment that your brand is a retail store with a great location on a busy downtown street. There is a steady stream of foot traffic and the...
Welcome to the Kleber & Associates blog! Here’s the latest on Search Plus Your Brand, part 2 Yesterday, we dove into Search Plus Your World. Here’s how this new social searching platform can have great potential for your brand: Let’s say John Doe...
Welcome to the Kleber & Associates blog! Here’s the latest on Search Plus Your Brand It seems like every few weeks there’s something new from Google to talk about. This week’s hot topic is Search Plus Your World. You’ll recall that when...
