The concept of home is an inherently emotional topic. It’s something that every human on earth can understand. It gets straight to the heart of who we are, and it’s intensely personal. That’s why we urge companies in the home and building category to...
AIA 2017: Observations from the K&A Team Amid a backdrop of increasing economic confidence and according to Chief Economist, Brian S. Wesbury and Deputy Chief Economist, Robert Stein, home building grew at a 13.7% annual rate in Q1… the fastest pace for any...
If there’s one thing we love, it’s a good story based on human emotions. In the sentence above, the word “we” doesn’t just refer to us at Kleber & Associates. It refers to all of us as human beings. Real, emotional stories are what...
We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know you understand them. The latest...
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
