As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
ELMIRA, ONTARIO (June 15, 2018) – Elmira Stove Works, the leading manufacturer of premium vintage-styled kitchen appliances, has announced that its Northstar and Antique lines are now available on 2020 Design, the popular kitchen design software platform. ...
ELMIRA, ONTARIO (December 6, 2018) – Elmira Stove Works, the leading manufacturer of premium vintage-styled kitchen appliances, has announced that its Northstar line of retro-inspired appliances is now available in Pantone’s 2019 Color of the Year –...
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their...
From being the first state to enact legislation to eliminate lead in plumbing fixtures to setting its own standards for vehicle emissions, California is a leader when it comes to championing and implementing policies that protect both consumers and the environment....
