Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
Brand named winner of SIA New Product Showcase Award for Residential and Monitoring Solutions ATLANTA – July 17, 2018 – Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and distributed under...
The downfall of Sears has been well-documented, on our blog and in countless other places. Despite the company’s competitive and management issues, it does have a couple brand assets that have stayed strong in the face of the retailer’s decline. One of...
Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was...
A long-admired model in the CPG business has been refillable razor blades. The basic idea is that brands like Gillette don’t make their money on the handles, but on the refillable razor cartridges that need to be replaced every week. It’s a model worth...
