Authenticity Must Ring True When Marketing Home Products

Welcome to the Kleber & Associates blog! Authenticity Must Ring True When Marketing Home Products. Here’s the latest… Today’s marketplace is flooded with news of companies trying to stay afloat and sustain market share. Then there are the...

Practical Advice for Marketing Home Products

Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other...

Marketing Home Products to Affluent Consumers

Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment — those with a...