Well, another Super Bowl is behind us, and with it are all of the over-thought, dubiously strategic, creative-for-creativity’s-sake commercials. As with every year, the time between the on-field action (such as it was) was filled with gems and duds in almost...
We’ve said it before and we’ll say it again. Having a deep understanding of the consumer mindset is a surefire way to create winning advertising. And when you do that, you form a connection with the consumer, and they know you understand them. The latest...
Welcome to the Kleber & Associates blog! Keys are so… 2011. Here’s the latest. Earlier this year, Google introduced Google Wallet, a revolutionary way to pay for items using Near Field Communication (NFC) to turn your smartphone into your...
