Paint Wars Grow in Building Materials Marketing

Paint Wars Grow in Building Materials Marketing

Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was...
Home Products IQ Accelerates

Home Products IQ Accelerates

With a slowing Chinese economy, an unpredictable presidential campaign and our stock market off to one of its worst starts in history — the Consumer Electronics Show, the Kitchen & Bath Industry Show and the International Builders Show all burst onto the...
AIA 2015: Observations from the K&A Team

AIA 2015: Observations from the K&A Team

It’s a rare opportunity for us to experience a home and building industry trade show right in our back yard, so when the moment arises, we take advantage. This year the K&A team made the trek to AIA Atlanta, the American Institute of Architects Conference...
Trend Watch: The Rise of Outdoor Living Spaces

Trend Watch: The Rise of Outdoor Living Spaces

Popularized during the financial crisis of 2008, the term “staycation” was added to our lifestyle vocabulary when people began enjoying vacation time in their own places of residence, in order to save money. Today, that trend continues to grow for reasons...
The Convergence of Commercial and Residential Design

The Convergence of Commercial and Residential Design

It has long been thought that residential and commercial design were two separate entities not meant to overlap. Over the last decade, we have seen a shift in that mindset. Designers are incorporating more luxurious, and sometimes industrial, elements into residences,...