Achieving sales and marketing alignment is one of the building products channel’s most important goals. After all, when these two team functions work together seamlessly – the result will drive revenue growth – while enhancing customer...
In Las Vegas this week CES 2025 once again delivered an impressive array of innovations — showcasing the latest advancements — in smart home technology. Our team experienced a glimpse into a future where artificial intelligence, sustainability and...
Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows....
For decades, Intel symbolized innovation and reliability. Its iconic “Intel Inside” campaign didn’t just sell microprocessors… it made Intel a household name. The strategy positioned the company as an aspirational ingredient brand – an...
This past week in Dallas, some ten thousand industry professionals from all 50 states and more than 60 countries participated at the International Pool, Spa & Deck Expo. The combined show brings together every segment of the industry – including...
