Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...
Campaign Critique: Trex Puts Sustainability Into Action

Campaign Critique: Trex Puts Sustainability Into Action

When it comes to environmental sustainability, actions speak louder than words. That’s why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both...
Influencer Marketing 2024 | 8 Tips for Building Product Brands

Influencer Marketing 2024 | 8 Tips for Building Product Brands

As we enter Q2,  influencer marketing continues to grow –  as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently...
10 Digital Marketing Trends for Building Products in 2024

10 Digital Marketing Trends for Building Products in 2024

When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10...