In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the...
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...
Welcome to the Kleber & Associates blog! Here’s the latest on A New Way to Find Your Dream Home If anything good has come from the recession and poor housing market, perhaps it is the marketing innovations in the housing market. As houses are harder and...
Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber &...
