How a Journalistic Approach Can Promote Brand Trust

How a Journalistic Approach Can Promote Brand Trust

In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And...
How Brands Can Use Journalism To Reach Their Customers

How Brands Can Use Journalism To Reach Their Customers

It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it...
The Smart Home: Evolving Towards Autonomous Living

The Smart Home: Evolving Towards Autonomous Living

These days, there is a lot of concern and angst about artificial intelligence, automation, and robots becoming too much of an influence in our lives. Specifically, many are concerned about robots taking our jobs. Robots have long been used in manufacturing, performing...

Fallen Comrades

We lost some big names in journalism in 2008 including William F. Buckley, Jr., Tim Russert and Tony Snow. Unfortunately, I did not have the privilege to call these men my friends or even coworkers. I have never personally met any of them. Even so, they are my fallen...