One of the biggest trends in our industry in the last ten years or so is content marketing. It’s gotten to the point where it’s almost a buzzword, and many thought leaders have declared that its time has passed. The reason for skepticism is that so many...
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their...
If you don’t measure it, did it happen? Recent research claims that only eight percent of consumers reported being “very satisfied” with promotional emails. Honestly, we’re surprised it’s that high. Email has been around for decades, and...
SharkBite® Plumbing Solutions Recognized as Best in Industry ATLANTA – July 12, 2018 – Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and distributed under the SharkBite® Plumbing...
In the building products industry, as in just about all industries, “commoditization” is a nasty word and a fate to be avoided at all costs. When it happens, that means you’re competing solely on price… and customers, whether they’re...
