What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to “Ruppies”: Reaching Out to an Overlooked Population By and large, retirement no longer means moving to a beach resort or assisted living community. The...
A product’s price tag defines its value – at least that’s what recent studies have found. According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived...
