It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it...
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes — designed to accommodate two or even three cars — but are just as often used for storing junk? Thanks to technology,...
Dunkin Donuts could have been years ahead of Starbucks, if they had only asked me It was many years ago (before I became committed to the building products marketing world) when I got my first lesson in sales & marketing alignment. I was 13 years old, and as many...
On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
