Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important...
Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and...
In the old days, back before smart phones and caller ID, when your phone rang you picked it up — and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...
