While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
Welcome to the Kleber & Associates blog! Here’s the latest on Why We Use Google+ for Digital Marketing I have watched Google+ very closely since it launched and joined the new social network as soon as my invitation arrived. Once the Google+ Brand pages were...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Luxury Brands. Marketers Must Reposition for Today’s Consumer Consumer confidence has been lagging since the beginning of the year, with the affluent in particular expressing...
Welcome to the Kleber & Associates blog! Here’s the latest on Social Media: Where Are You Going? Imagine for a moment that your brand is a retail store with a great location on a busy downtown street. There is a steady stream of foot traffic and the...
Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...
