It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
In the past few decades, there has been a tremendous shift in who makes shopping decisions in the household, switching from men to women. Well, not only do women make decisions on what to buy, but a new report by American Express says young women have been leading the...
“If she has to ask, it’s too late . . .” We are referring of course to one of the credos of marketing to women. Single women to be exact and for the first time in America’s history, they are becoming a more important segment in the home-buying...
