With residential and commercial construction starts on the rise and the economy in an upswing, things are looking up for the construction industry. At the same time, there is a growing awareness of the impacts of building materials and furnishings on health and the...
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
“Whatever home means to you, we’ll help you find it.” This powerful tagline to Zillow’s new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that...
The way men are portrayed in advertising and on TV has changed a lot over the years.On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
