You might have noticed that the public relations landscape is changing. Rapidly. Is your approach to PR changing with it? It used to be that the PR team worked separately, taking direction from the marketing department and developing the news angles for the product or...
In this era of content marketing, brands are increasingly being presented with a challenge — and an opportunity — to reach audiences in new ways. That is requiring some new approaches that would have been unthinkable just a few years ago. One of those new...
