If there’s one thing we find especially irksome, it’s when companies issue press releases announcing the unveiling of “a new branding campaign.” Outside the marketing and advertising industry, nobody cares about these announcements. Yet...
Welcome to the Kleber & Associates blog! Here’s the latest on Choosing Your Words Wisely It is with a heavy heart that I must confess that I am not a blogger…my attention span is much shorter than that. But so are the attention spans of the reporters...
Welcome to the Kleber & Associates blog! Here’s the latest on House Media expands leadership team, launches broadcast division: Bob Agnew joins media team with debut of new PBS show (December 2011)- On The House Media (OTHM) is pleased to announce the...
Welcome to the Kleber & Associates blog! K&A EXPANDS MEDIA INTEGRATION DIVISON. Here’s the latest. New Client Partners Leverage Agency’s Interactive and Broadcast Initiatives ATLANTA (October 2011) – Kleber & Associates (K&A), an...
Welcome to the Kleber & Associates blog! Optimize Press Releases and Market Home Products Via News Search Engines. Here’s the latest… News search engines have made it more important than ever to optimize your press releases for universal search....