What Building Product Brands Can Learn From Starbucks

What Building Product Brands Can Learn From Starbucks

Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this...
Creating Content That Delivers for Building Product Brands

Creating Content That Delivers for Building Product Brands

While a picture may be worth a thousand words, there is no substitute for delivering engaging written content. After all, even the most detailed image or infographic will express complex thoughts more completely… when presented together with written narratives....
How to Create New Life for Building Product Brands

How to Create New Life for Building Product Brands

Yes, history certainly has a habit of repeating itself. So, in many ways, perhaps it shouldn’t be a surprise that the times we are currently facing seem reminiscent of those experienced following the Spanish Flu in 1918. While similarly disruptive at that time...
Sales & Marketing: Lessons Learned From Super Bowl LV

Sales & Marketing: Lessons Learned From Super Bowl LV

After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady...

ELMIRA STOVE WORKS ANNOUNCES “GOODWILL AMBASSADOR” PROGRAM

Cross-border salute honors healthcare workers and first responders ELMIRA, ONTARIO (May 15, 2020) – Elmira Stove Works, the leading manufacturer of vintage-styled kitchen appliances, has announced the “Goodwill Ambassador” program in honor of...