With Earth Day just around the corner, we thought we’d take a deeper dive into an evolving trend: biophilic design. Finding effective ways to incorporate key elements of the natural world into the built environment is not new. However, this approach has taken on...
Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here — after all, their main competitor is headquartered right in our own...
Today is the 23rd anniversary of America Recycles Day. Part of the Keep America Beautiful® initiative, the annual observance is dedicated to promoting and celebrating recycling by educating Americans via thousands of nationwide events. Given that...
It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
